Rakun was founded by two friends with a dream to create a new kind of premium streetwear brand

Our soul

Inspired by a unique looking creature.. aka the Raccoon

We are smart, cheeky, resourceful and adaptable

Our mindset

We all have come to this life to succeed at what we feel passionate about. But success can only be achieved by working hard and the key is to have fun while doing so.

When work is fun, it becomes a game. Hence our slogan..

Success Game

Our community is for those who are willing to chase their own version of success, all while enjoying the journey. Rakun clothing will empower you to move forward - smart, comfortable and sustainable. We strive to make you a part of our family by using technology in ways that have not been seen before.